Turn Up the Good

January Jams replacement concert hopes to electrify students

by Published: Mar 30, 2011

After months of hard work and ded­i­ca­tion, the Music Industry Management Association will finally present FSU with its first ever elec­tronic music concert.

MIMA has been col­lab­o­rat­ing with other reg­is­tered stu­dent orga­ni­za­tions since the mid­dle of November to make this con­cert a pos­si­bil­ity at Ferris. Besides hold­ing for­mal meet­ings to get financ­ing and approval for the event, the group also had to get spon­sors and do all the pro­mo­tion. Over 100 vol­un­teers have helped the nine stu­dents who orig­i­nally began work­ing to make this con­cert a reality.

The head­liner for the event will be Glitch Mob. Virtual Boy and Item9 will also per­form along with one other act.

“We wanted to pick an act that has a pop­u­lar sound and would intro­duce Ferris to a new and upcom­ing genre,” said Alex Gohl, MIMA and Entertainment Unlimited member.

According to those involved with the con­cert, the stu­dent response has been positive.

“It is a very open and wel­com­ing response,” said Scott Neuenschwander, mem­ber of EU and MIMA as well as chief finan­cial offi­cer for Bulldog Radio. “People are excited to see some­thing new and fresh brought to campus.”

Kelly Kucher, MIMA mem­ber, said, “A few weeks prior to when tick­ets went on sale, I gave a stu­dent a flier. I ran into him a cou­ple days later and he told me he had his five dol­lars sit­ting with the flier on his desk wait­ing for tick­ets to go on sale, so obvi­ously peo­ple are look­ing for­ward to it.”

Curtis Lydens, MIMA mem­ber and Bulldog Radio mobile man­ager, said when the acts were announced peo­ple became excited because these per­form­ers are really at the fore­front of this par­tic­u­lar music genre.

“I heard it was a first for Ferris to have a techno con­cert, so it’s kind of neat to be a part of that,” said Ethan Wagner, fresh­man in the com­puter net­work­ing pro­gram. “I haven’t seen a lot of live music in my life so far and I’m a bit of a fan of techno and elec­tronic music, so I’m curi­ous to see what it’s like live.”

MIMA and all the peo­ple and RSOs involved with mak­ing this event pos­si­ble wants every­one who attends the show and works at the event to have a pos­i­tive expe­ri­ence. They hope this con­cert will open stu­dents’ eyes to a new type of music and get them to broaden their musi­cal interests.

“We hope that at the end of the night atten­dees will look back and think that was the best five dol­lars they’ve spent in a while,” said Lauren Perry, MIMA pres­i­dent and EU member.

The event is based around sur­veys that were admin­is­tered to Ferris stu­dents as part of a semester-long project which revealed that stu­dents at FSU wanted more vari­ety in the enter­tain­ment that comes to cam­pus. MIMA hopes this con­cert will give them that.

The com­mit­tee is look­ing for­ward to hope­fully sell­ing out all of the 2000 seats avail­able in the Wink Arena, which is where the con­cert will be held. Both col­lege stu­dents and com­mu­nity mem­bers are encour­aged to attend.

“We haven’t seen the final prod­uct yet, but so far it has been a very pos­i­tive learn­ing expe­ri­ence,” said MIMA Promotions Chair Alex Johnson when asked if the hard work has been worth while. “I’ve learned many dif­fer­ent aspects of putting on a pro­duc­tion of this magnitude.”

It has yet to be deter­mined as to whether this event will become an annual occur­rence at Ferris.

“Most of our com­mit­tee is grad­u­at­ing, but there are a lot of excited and moti­vated indi­vid­u­als who will hope­fully take the reins for next year,” said MIMA mem­ber and Bulldog Radio President Eric Szczepanski.

The Turn Up The Good con­cert will be held on March 31 with doors to the arena open­ing at 6 p.m. Tickets are $5 for stu­dents with a valid I.D. and $10 with­out. For more infor­ma­tion, con­tact Johnson at fsuturnupthegood@gmail.com. n