Ferris stu­dent cho­sen to test drive new Ford Fiesta

Photo Courtesy of Bryan RedekerRedeker was one of 100 peo­ple cho­sen to take part in the Ford Fiesta Movement, trav­el­ing the coun­try to help the buzz about the new vehi­cle that will soon be avail­able in the U.S.

Bryan Redeker has been inter­ested in cars his entire life and didn’t blink twice at the oppor­tu­nity to test drive a brand new Ford Fiesta for six months.

Redeker was one of 100 peo­ple cho­sen out of over 4,000 appli­cants to take part in the Ford Fiesta Movement, a six month social media cam­paign designed to raise excite­ment about the new Ford Fiesta, which will hit American mar­kets early next year.

Redeker will travel as an “agent” par­tic­i­pat­ing in spe­cial monthly “mis­sions” where he will cat­a­logs his expe­ri­ences and post them on var­i­ous social networks.

Bryan is cur­rently a prod­uct design engi­neer­ing stu­dent at Ferris and works as a designer for Haldex. He says, “The new Ford Fiesta is an amaz­ing car and I am delighted to be part of its intro­duc­tion to the U.S. market.”

The Fiesta itself is a four-cylinder, fuel-efficient, four-door, sub­com­pact hatch­back based on the con­cept of the Ford Verve.

The styling and archi­tec­ture of the Fiesta is mod­eled from Europe’s Mazda2 and is expected to rival such cars as the Honda Fit and the Toyota Yaris.

The Fiesta has already become pop­u­lar in both Europe and Asia and recently, the Fiesta over­took the Volkswagen Golf as Europe’s most pop­u­lar model.

Early pro­jec­tions expect the U.S. Fiesta’s fuel econ­omy num­bers to be around 31/39 city/highway miles per gallon.

“Automotive enthu­si­ast is prob­a­bly the sim­plest way to describe my love affair with the cars,” said Redeker on his Fiesta Movement agent pro­file. “I came home from the hos­pi­tal in a Mustang when I was born, and have been mod­i­fy­ing and rac­ing any­thing with 4 wheels ever since.”

“I grew up going to race tracks and car shows,” said Redeker. “Growing up my dad always had a col­lec­tion of Mustangs and our fam­ily friends were all into cars as a hobby.”

He bought his first car when he was 15, “a rusty four-cylinder, auto­matic 1984 Mustang,” which, with the help of his younger brother, Brandon, he trans­formed into a racecar.

Bryan first became inter­ested in European Fords when the Focus was first intro­duced almost a decade ago. He ordered one in the fall of 1999, and he and his brother mod­i­fied that car for track use and used it for autocross­ing and high-speed track events.

The first “mis­sion” that Bryan took the Fiesta on, was a road trip to Southern Indiana for the SAAC Spring Fling Car Show where he entered the Fiesta to help Ford gain expo­sure for the Fiesta.

He says that he and wife, Sara, take road trips when­ever pos­si­ble. Bryan and his brother also have raced the Fiesta with the Furrin Group at autocrosses and taken it to GingerMan Raceway for high speed track testing.

For infor­ma­tion about the Fiesta visit fies​ta​move​ment​.com where Bryan’s agent pro­file can be viewed. His var­i­ous mis­sions with his Fiesta can be fol­lowed on Facebook, Twitter, YouTube, and MySpace.