The Torch endorses Pandora​.com; the new way to lis­ten to the music.

Pandora has one mis­sion and one mis­sion only: “To play only music you’ll love.”

Pandora​.com explains its name in sim­ple words, “The name Pandora means ‘all gifted’ in Greek. In ancient Greek mythol­ogy, Pandora received many gifts from the gods, includ­ing the gift of music, from Apollo. She was also, as we all know, very curi­ous. Unlike those gods of old, how­ever, we cel­e­brate that virtue and have made it our mis­sion to reward the musi­cally curi­ous among us with a never-ending expe­ri­ence of music discovery.”

Pandora is a work in progress and always will be. It is a part of the Music Genome Project.

The Music Genome Project has been going on since 2000. It is a project pro­fes­sional musician-analysts are still improv­ing and devel­op­ing. They lis­ten to song after song by thou­sands of artists, new and old, in order to cap­ture each and every attribute the song has (over 400 are found states Pandora​.com said).

Pandora​.com takes an artist you like and “quickly scan its entire world of ana­lyzed music, almost a cen­tury of pop­u­lar recordings—new and old, well known and com­pletely obscure—to find songs with inter­est­ing musi­cal sim­i­lar­i­ties to your choice,” accord­ing to Pandora​.com.

You can make a max­i­mum of 100 “sta­tions” of music you love, and if it isn’t what you were look­ing for, you can refine it and tell Pandora to change it.

Not only can you lis­ten to your sta­tions on your com­puter but it is now going mobile. Phones rang­ing from iPhones to Blackberries, as long as inter­net is avail­able, can have Pandora and have your music avail­able to you at any time.

The uni­verse of music is in your hands avail­able at no charge at Pandora​.com.